Brendan Hastings

Alzheimers Society of Ireland

Redesigning the Alzheimer Society of Ireland (ASI) website was a mammoth task of information organisation. The previous website had good quality content, but much of it was inaccessible, lost by poor labelling and a chaotic design system unsuited to expansion.

My job was to make sense of the content: I did a content audit, analytics review, researched other Alzheimer societies, and read research on how people with dementia use the web and how the design could improve their experience. Some of our findings included stand-alone pages acting as landing pages into deeper sections of content, simple use of colour and straight-forward hierarchies.

Concept Models

I created concept models for each persona, describing how they would interact with the content. Once I had a clear idea of each user’s needs, I created an Information Architecture (IA), which mapped relations and clustered important sections. It acted as the basis for content development, back-end development and design discussions.

Information Architecture

The Design

Based on our research and system work, we were able to move directly to the design. We focused on simplicity and reuse to ensure that the system could grow and remain maintainable.

Summary of my input

  • Client Consultation
  • Led workshops
  • Content Audit
  • Research
  • Content Strategy
  • Information Architecture
  • Concept Models
  • Personas
  • Design
  • Front-end development

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