Brendan Hastings

X Communications

Before X Communications was acquired I was working on a new design direction and website. I created an Information Architecture, concept models and moodboard.

Information Architecture

Concept Models / Personas

I created a series of concept models to help us review the interactions that clients would have through the lifecycle of their engagement with the company.


I created a moodboard to help us discover our new visual language.


I worked with Davy for many years on various aspects of the company’s web presence, including Davy Select and Davy Research. My work included information architecture, wireframes/prototypes, research, analytics reviews and design.

The examples below are taken from work I did whilst redesigning their public-facing site.

Information Architecture

Wireframes & prototypes

Design Exploration


MyStreet was a platform for local community and businesses to promote themselves. I worked with the founder to flesh out the idea and make it a reality.

I worked on the design, branding, research, front-end and back-end development.

Wireframing and conceptualising


Rory McIlroy

I worked with Rory McIlroy's advertising agency to create a slick web presence for the golf star. We used animation and large-scale imagery to create the look and feel. I worked on the design and front-end development.

Thyme Out

I worked with Thyme Out to design its brand and web presence to help it expand the reach of their business.

Budding Writer

Budding Writer is a startup providing a mentoring service to authors trying to write their first book. I created the brand and website design.

Rings Round the World

Rings Round the World is a travel blog. I designed the brand and website and developed the front- and back-end.

Tourism Ireland

I worked with Tourism Ireland to create a media centre for journalists writing about Ireland. I designed the website and created front-end templates.

Summary of my input in these projects

  • Information Architecture
  • Wireframes
  • Concept Models
  • Content Strategy
  • Research
  • User Testing
  • Strategy
  • Analytics reviews
  • Illustration
  • Design
  • Front-end development
  • Back-end development

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